Retainer
Bali Diving
PADI 5-Star Dive Center · Sanur
Challenge: A high-consideration, seasonal purchase: guests research from overseas, compare operators on safety, and drop off if booking feels manual.
- Site structure split by search intent: destinations (Nusa Penida, Tulamben) and products (courses, try dive, snorkeling)
- Schema markup and page speed work for richer search results
- An online booking system replacing back-and-forth email
- Direct booking that competes with OTA listings
Technical SEOBooking SystemDirect Booking
Retainer
Salt Villa Canggu
6-bedroom luxury villa · Canggu
Challenge: A premium villa needs to look convincing on a phone and take direct bookings without paying OTA commission.
- A direct-booking website that feels premium on mobile
- SEO for the travel searches guests make before booking a villa
- Enquiries arrive via WhatsApp, not a marketplace
HospitalityDirect BookingWhatsApp
Retainer
Villa Ria Seminyak
Private-pool villa · Seminyak
Challenge: Competing with many villas around Petitenget for guests searching directly on Google.
- Direct-booking website and travel-intent SEO
- Automated GA4 and Search Console reporting, no lengthy decks
- A clear WhatsApp enquiry path
HospitalitySEOAnalytics
Retainer
Tenji Sushi
Japanese fusion & sushi train · Bali Collection, Nusa Dua
Challenge: A restaurant that needs to be found when people search for where to eat, and go live fast without building from scratch.
- Onboarding was configuration on a proven template and stack, not a rebuild
- AI-assisted bilingual EN/ID content and creative
- Local SEO for dining searches
F&BLocal SEOAI Content
Apr 2026 – present · Frontend Growth Engineer
Bali Zero (PT. Bayu Bali Nol)
AI-powered business platform: company setup, visas, and tax
Challenge: A platform with thousands of business information pages needed to be visible on Google and turn visitors into leads.
- Audited 76,000+ Google impressions and fixed an SEO bug across 1,400+ pages
- Structured data on 697 articles and optimization of 1,563 business information pages
- Built 2 end-to-end lead-capture funnels, GA4 tracking, and WhatsApp UTM attribution
Insight: Measure before you claim. Clean tracking has to exist before optimization, so marketing decisions rest on data.
Next.jsTechnical SEOGA4
2022 – 2025 · SEO & Web Master
Nyanyi Bali Development
Education, hospitality, and property group · Tabanan
Challenge: Five brands with five different buyers, one location, and one budget.
- SEO and websites for N Residence, Bali Culinary Pastry School, KŌRO Bali, BITDeC, and Politeknik Internasional Bali
- Bilingual EN/ID content for local and international audiences
- One centralized stack so a lean team could run the whole portfolio
Insight: One centralized system lets many brands stay distinct without growing the team.
Multi-brandSEOWeb Ops
2021 – 2022 · Digital Marketing Manager
MediaTech Indonesia
Digital agency with 600+ clients · Denpasar
Challenge: Three completely different audiences in the same week: gluten-free food, a refill startup, and a coding school.
- Ladang Lima: SEO and educational content for gluten-free products
- Refill Aja: building awareness for a new habit
- Koding Akademi: enrolment campaigns with a source-tagged WhatsApp funnel; later returned as a studio retainer client (2024)
Insight: One playbook for every audience fails. Each segment needs its own message and its own entry point.
SEO + SEMSocialCRO
2017 – 2018 · Creative Designer & Ads Specialist
Fuji Home Japan
Japanese-owned housing developer · Denpasar
Challenge: A home is the highest-consideration purchase there is. Trust had to be built in three languages (EN/ID/JP), while sales still closed at the showroom.
- Print, outdoor, social, and web campaign assets for the Sakura model-house line, positioned on Japanese quality rather than price
- Content and technical SEO for model-house and location-based property searches, plus tracking so campaigns were judged on data
- SEM and social synced with exhibitions and open houses: digital's job was to drive showroom visits
Insight: For high-value purchases, measure digital success by real visits and conversations, not impressions.
PropertyMultilingualOnline + Offline
2012 – 2017 · Motion Graphic Designer
Sky Garden Bali
PT. ESC Urban Food Station · 8 pubs & clubs venue, Kuta
Challenge: The lineup changed every night, so creative had to be new every night and work on club screens, social feeds, and print at once.
- Motion graphics, event openers, and animated backdrops for club screens and DJ sets
- Reusable animation and layout templates, so a new headliner announcement shipped in hours instead of days
- With the creative team: Top 100 DJs headliner nights, Dreamfields Festival pre & after parties, and New Year's Eve ticketing pushes
- Best Employee 2015 and 2016
Insight: High-volume content only stays sustainable with a template system. We now run the same principle with AI and automation.
MotionEvent MarketingContent System
Bali Diving was also the founder's in-house employer (2018–2022) before returning as a retainer client. Results listed under in-house experience are the founder's work while employed at those companies, not Velionexa projects.